Article Shelf Life: Getting the Most Out of What You Write
< P > I a d m i t t h a t t h e i n t e r n e t i s d e f i n i t e l y f o r t h e h e r e a n d n o w . A l w a y s c h a n g i n g , w h a t m a y b e p o p u l a r o n e d a y m a y b e i r r e l e v a n t t h e n e x t . A d e n o f f a s t t r a c k f a d s i s w h a t t h e i n t e r n e t h a s b e c o m e . S t i l l , i f y o u a r e a n a r t i c l e w r i t e r , y o u k n o w t h a t t h e w e b c o n t e n t y o u p r o v i d e f o r y o u r c u s t o m e r s t o d a y m u s t h a v e a n e x t e n d e d s h e l f l i f e w i t h i t , o t h e r w i s e y o u r c u s t o m e r s l o s e o u t a n d y o u r r e p u t a t i o n s i n k s . Y o u c a n w r i t e r e l e v a n t a n d p e r s u a s i v e c o n t e n t t h a t d o e s n t l o s e i t s s h e e n w i t h t i m e ; r e a d o n a n d I w i l l s h o w y o u h o w . < / P > < P > I t i s a g i v e n t h a t i f y o u w r i t e s e a s o n a l a r t i c l e s t h e s e v e r y s a m e a r t i c l e s w i l l q u i c k l y l o s e t h e i r a p p e a l o n c e t h e s e a s o n i s o v e r . F e w p e o p l e a r e i n t e r e s t e d i n V a l e n t i n e s D a y p i t c h e s o u t s i d e o f J a n u a r y a n d F e b r u a r y , b u t y o u c a n k e e p t h e i r i n t e r e s t s t r o n g y e a r r o u n d b y n o t d i r e c t l y f o c u s i n g o n p r o d u c t s , b u t o n t h e < I > h i s t o r y < / I > o f t h e h o l i d a y . I h a v e d i s c o v e r e d t h a t m y s e a s o n a l a r t i c l e s a r e l i k e l y t o g e t r e a d o u t o f s e a s o n i f t h e y d e a l m o r e w i t h s o m e t h i n g b e y o n d a n o v e r t s a l e s p i t c h . G i v e r e a d e r s s o m e t h i n g t o d i g e s t o t h e r t h a n t a l k i n g a b o u t c h o c o l a t e s a n d f l o w e r s ; y o u c a n d i s c u s s l o v e a t i m e l e s s s u b j e c t w i t h u n i v e r s a l a p p e a l ! < / P > < P > I n a d d i t i o n , s t a y a w a y f r o m e x p l i c i t d a t e s . I f y o u m e n t i o n s o m e t h i n g t o t h e e f f e c t , h e r e i n D e c e m b e r 2 0 0 5 y o u w i l l q u i c k l y a g e y o u r a r t i c l e i n n o t i m e . T h i s c a n b e d i f f i c u l t t o d o i f y o u a r e m e n t i o n i n g s o m e t h i n g l i k e c u r r e n t m o r t g a g e t r e n d s o r r e c e n t w o r l d e v e n t s . A l l o f t h o s e h u r r i c a n e a r t i c l e s y o u r e a d j u s t a f e w m o n t h s a g o s e e m d i s t a n t a n d c e r t a i n t o b e i g n o r e d b y r e a d e r s w h o a r e f o c u s i n g o n c u r r e n t e v e n t s [ h o w e v e r , t h e y m a y b e c o m e v a l u a b l e a g a i n w h e n t h e n e x t h u r r i c a n e s e a s o n r o l l s a r o u n d ] . I t i s o k a y t o w r i t e c u r r e n t e v e n t a r t i c l e s , b u t e x p e c t t h e m t o q u i c k l y f a d e i n t o o b l i v i o n o n c e t h e e v e n t h a s p a s s e d . < / P > < P > T y p i c a l l y , t h e s u b j e c t o f s h e l f l i f e d o e s n o t c o m e u p w i t h m y c u s t o m e r s . I f I a m a s k e d , I m e n t i o n t h a t e a c h a r t i c l e s h o u l d h a v e a t l e a s t o n e y e a r s a p p e a l b e f o r e a n u p d a t e m i g h t b e n e c e s s a r y . T h i s i s r e a s o n a b l e l e n g t h o f t i m e g i v e n t h e f a s t p a c e d c h a n g e s o n t h e w e b . N a t u r a l l y , i f t h e c u s t o m e r w a n t s m e t o d o t h e u p d a t e , t h e y w i l l b e c h a r g e d t h e s a m e r a t e a s a f r e s h a r t i c l e : i n r e a l i t y I p r o v i d e t o m y c u s t o m e r s a < I > n e w < / I > a r t i c l e , n o t s o m e c u t a n d p a s t e u p d a t e . < / P > < P > F i n a l l y , I n e v e r g i v e e x p l i c i t g u a r a n t e e s f o r a n a r t i c l e s e f f e c t i v e n e s s b e c a u s e o n c e i t l e a v e s m y h a n d s , I s e l d o m k n o w e x a c t l y w h a t a c u s t o m e r w i l l d o w i t h i t [ i . e . , p l a c e i t i n a n e w s l e t t e r , t u r n a r o u n d a n d s e l l i t , p u t i t o n t h e i r w e b s i t e , e t c . ] . M y c u s t o m e r s k n o w t h a t w h a t I w r i t e f o r t h e m c a n b e e f f e c t i v e , b u t i t s u l t i m a t e i m p a c t i s o n l y a s g o o d a s w h a t t h e y c h o o s e t o d o w i t h i t . < / P >
Author: Matthew Keegan
Author Bio:
Matthew Keegan
If you are looking for a successful and prolific article writer, than Matt Keegan is the man for you. As The Article Writer, Matt writes on a variety of topics including advocacy, automobiles, aviation, business, Christian themes, family, news, product reviews, travel, writing, and more. At present, Matt is a top ten writer on this site and a frequent contributor.
Matt writes web site content, ezine distribution [article marketing/SEO], for newsletters, and for print material. His speciality is topical writing.
In addition, Matt is the owner of a successful web design and marketing company based in North Carolina, USA. Matt manages several sites including two high performing business aviation sites: the Corporate Flight Attendant Community and the Aviation Employment Board.
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