Hey, Client, This Is Me! Sell With Your Writing Voice
< P > I n a c r o w d e d m a r k e t , c l i e n t s w i l l b e s e e k i n g p e r s o n a l i t y a s t h e y r e a d w h a t y o u ' v e w r i t t e n - - t h e y ' l l c l i c k r i g h t p a s t p a g e s t h a t f e e l " b e e n t h e r e , r e a d t h a t . " T h e y ' r e l o o k i n g f o r a v o i c e t h a t s a y s , " H e y , c l i e n t , t h i s i s m e ! " < / P > < P > T h e y w a n t t o k n o w n o t j u s t w h a t y o u d e l i v e r - - b u t h o w . W i l l y o u b e f u n n y o r s e r i o u s ? A p e r k y c h e e r l e a d e r o r a s a r d o n i c c o m m e n t a t o r ? W i l l y o u r v i e w o f l i f e b e b a s e d o n " b e l i e v e a n d i t h a p p e n s " o r " w h a t y o u s e e i s w h a t y o u g e t ? " < / P > < P > H e r e a r e s o m e t i p s t o a d d y o u r o w n v o i c e t o y o u r w r i t i n g . < / P > < P > 1 . W r i t e f r o m t h e h e a r t . < / P > < P > T o o e x c i t e d , p a s s i o n a t e o r a n g r y t o s i t s t i l l ? B e s t t i m e t o c o n n e c t w i t h y o u r v o i c e . G r a b a p e n c i l a n d s c r i b b l e i d e a s a s y o u j u m p a r o u n d t h e r o o m . < / P > < P > 2 . S a y s o m e t h i n g n e w . < / P > < P > A f t e r f o r t y a r t i c l e s o n t i m e m a n a g e m e n t , y o u r r e a d e r s k n o w a b o u t c u t t i n g p r o j e c t s i n t o m a n a g e a b l e c h u n k s a n d s e t t i n g p r i o r i t i e s . H o h u m . T r y " b e t t e r t h a n z e r o " o r " t u r n y o u r l i f e i n t o a t i m e w a r p . " < / P > < P > 3 . T a p e y o u r s e l f t a l k i n g t o a g o o d f r i e n d a b o u t a p r o d u c t . < / P > < P > D o y o u r w o r d s s o u n d d i f f e r e n t w h e n y o u s p e a k t h a n w h e n y o u w r i t e ? T r a n s c r i b e t h e t a p e i n t o a n a r t i c l e f o r e a s y r e a d i n g . < / P > < P > 4 . P i c t u r e y o u r i d e a l c l i e n t ( y o u d o h a v e o n e , d o n ' t y o u ? ) . I m a g i n e t h a t s h e i s g u s h i n g a b o u t y o u r s e r v i c e t o a f r i e n d - - h i g h l y r e c o m m e n d i n g y o u . W h a t w o r d s d o e s s h e u s e t o d e s c r i b e y o u r s e r v i c e s ? W h a t e m o t i o n s c o m e t h r o u g h ? < / P > < P > 5 . C u t . T h e n c u t a g a i n . W h e n y o u h a v e t o t r i m y o u r p i e c e t o m e e t a w o r d c o u n t r e q u i r e m e n t , n o t i c e t h a t y o u ' r e l e f t w i t h t h e m o s t e s s e n t i a l w o r d s - - a l l y o u r s . < / P > < P > 6 . W r i t e f a s t . G e t t h e w o r d s d o w n b e f o r e y o u r i n n e r c r i t i c h a s a c h a n c e t o p a r t i c i p a t e . E d i t l a t e r . < / P > < P > 7 . R e v e a l y o u r s e l f : f a m i l y , m i s t a k e s , s e c r e t d r e a m s . W h e n y o u f e e l j u s t a b i t e m b a r r a s s e d , o r f e e l y o u r p r i v a t e p e r s o n a h a s b e c o m e m o r e p u b l i c , y o u ' v e p r o b a b l y j u s t t o u c h e d y o u r a u d i e n c e ' s h e a r t . < / P > < P > 8 . B e c o n c r e t e - - n o t a b s t r a c t . < / P > < P > A s w r i t i n g g u r u N a t a l i e G o l d b e r g w o u l d s a y , " I t ' s a g e r a n i u m , n o t a f l o w e r . " < / P > < P > 9 . I f y o u ' v e h a d v o i c e t r a i n i n g , b e e s p e c i a l l y a l e r t t o c r e a t i n g t h e b l a n d a n d t h e b l a h . < / P > < P > J u l i a R o b e r t s c o u l d h o l d a n a u d i e n c e w h i l e s h e r e a d s t h e t e l e p h o n e d i r e c t o r y . Y o u r c o p y h a s t o s t a n d a l o n e , w i t h o u t d r a m a t i c o r a t o r y . E x e r c i s e 3 m a y n o t w o r k f o r y o u . < / P > < P > 1 0 . D o n ' t b e a f r a i d t o b r e a k t h e r u l e s : u s e s l a n g a n d c o n t r a c t i o n s . A n d i t ' s o k a y t o b e g i n a s e n t e n c e w i t h " a n d " o r " b u t . " < / P > < P > J u s t t r e a d c a r e f u l l y o n t h e r u l e s o f g r a m m a r a n d s p e l l i n g . " Y o u r a b o u t t o h e a d o f f f o r y o u ' r e g r e a t a d v e n t u r e " c a n b e a c r e d i b i l i t y - b u s t e r . < / P >
Author: Cathy Goodwin, Ph.D.
Author Bio:
Cathy Goodwin, Ph.D. is a eminent columnist. Cathy likes to write articles about this subject.
Good Vibrations Music
FREE wedding music CD and wedding planner! Listen and dance to one of Los Angeles' finest bands for your wedding reception or corporate event. Quality professional entertainment serving Southern California since 1976.
Creations Unlimited Photography
Professional photographer's site containing portrait galleries, list of services and rates for portraits of a family, child, students, seniors or weddings. Also contains nature photo gallery with images for sale as stock photography.
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Award winning Disc Jockey Service doing business in the Valley of the Sun and beyond since 1980.
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